Transportation, Travel and Entertainment
This is one of the projects that, like the character it represents, was iconic within the agency. Working on the communication of this film in homage to António Variações was an extremely interesting challenge since it mixed our capacities as designers, creatives and strategists, with a huge respect and care for all the historical and cultural baggage that this project brought with it. The richness of both his personality and his words culminated in a project in which the result was almost the ability to give a face and a voice to someone who lived in the past but belonged to the future. That face and voice which were so versatile that the campaign worked in a huge set of digital and graphic media always spreading messages so recognisable and deep that, at the same time, made it impossible to miss this tribute.