Financial Services

Projects

Renato
UCI
Renato

UCI, a financial institution operating on the real estate credit market, wanted to become a more eco -friendly company and reduce their ecologic footprint by launching an internal campaign at their headquarters. For this challenge we decided to build a newborn cartoon called Renato, the 3 “r” specialist: reuse, recicle, reduce. Renato is now a character that is seen everyday by all the UCI workers, and he is constantly challenging everyone to be a part of the change, and to help the world become a better place.

Methods used
Design
Publicidade