TriNa is one of the biggest soft drink brands on the market in Portugal. Over the course of its brand history, it developed a new variety of its products – “no added sugar” – called TriNa SEM.
To mark the launch of the product’s name and one-of-a-kind idea, we created the concept “SEM desculpa”s. To anyone who didn’t drink TriNa for not being “diet” (as well as existing customers), this concept underscores the idea of no excuses, no remorse, no guilt and no reason not to drink it. This ultimately brought the concept to non-traditional mediums with people concerned about this part of their diet, such as gyms and health and well-being publications.