Transportation, Travel and Entertainment
Hop on board! Lisbon has become a top-notch tourist destination for visitors from around the entire world. This expansion of tourism has also brought a more diversified group of tourists seeking different products and services, who we are not so accustomed to hosting, such as youth on more limited budgets seeking hostels and alternative (but still typical) ways of learning about and experiencing the city.
Yellow Bus, a company belonging to Carristur, responsible for official public trolley tours in Lisbon, saw this target audience as an opportunity to grow its product and service range. 9 was the ideal partner to carry out its ideas and strategies.