We like to enter projects in their ideation stage so that we are able to work all their communication touch points. The Sixty Degrees brand was one of them. The client had 3 essential values that defined him in his genesis:
Customer Intimacy, Operational Excellence and Product Leadership. Three vertices of an equilateral triangle that, to be perfect, has to be made of 60º angles. From here came the name, the concept and a whole brand with a differentiating storytelling in a too conservative market.