Fact: Portugal is among the European countries which use psychologists the least, while also being one of the most depressed. According to the latest studies of the Portuguese Psychologists’ Association (Ordem dos Psicólogos), one in every five Portuguese suffer from problems which psychologists can help solve.
Starting with the concept that a psychologist can help find the exit, we developed a campaign whose precise motto was “Find a way out”. This path towards a solution was illustrated using open doors, identified with problems previously studied in a focus group, beckoning down the path towards the exit.
The campaign’s headquarters was the website, where visitors could learn more about each problem and access a database of psychologists, facilitating the scheduling of appointments. A film, press ads and social networks rounded out the campaign to greatly broaden the scope and recognition of the topic.http://encontreumasaida.pt