Pokē House

The Pokē is a typical Hawaiian dish created by fishermen. Essentially it is made with fish pieces and rice, however, nowadays there are several modern recipes from this original dish that our client, Pokē House, will serve to those who visit.

Taking advantage of the opening of its second store, in Saldanha, Pokē House asked 9 to carry out a project of repositioning and redesign the whole brand. From imagery to tone of voice to communicate in the future and store materials, creating environments and social networks.

In this rebranding, we recreated to the full the essence of Hawaii. The cheerful colours, which bring us closer to the joyful mood of the Hawaiian people, the typical patterns, the Polynesian inspiration and all the cultural influences that are part of these islands.
Methods used