Publications and Media
To promote the début of MGM’s movie “Hercules” (NOS Lusomundo Audiovisuais) online in Portugal and more immediately exploit the cult image of the body and physical fitness of the character Hercules (Dwayne Johnson), six videos were produced with the personal trainer and professional double Bruno Salgueiro, well-known with the “gym” target audience.
Leveraging Bruno Salgueiro’s online popularity, the videos were published under the theme “Hercules Training” on his YouTube page, with more than 90,000 views. At the same time, an official Facebook page was created for the movie, with contests, content and on online PR campaign.
The movie had an audience of 132,000, 32% above target.