Consumer Goods


War of neighborhoods
A Padaria Portuguesa
War of neighborhoods

Another year, another "war of neighborhoods" from A Padaria Portuguesa. This is one of the most expected events of the year in Lisbon's neighborhoods where votes may earn a day free “Pão de Deus”, the bestseller cake in this famous pastry shop.

Besides the name, this “war” is a peaceful one, full of love, and this years theme was “Battle of Hugs”. The rules were simple, online votes in your neighborhood = 1 vote, photos of hugs on the shop tagged on instagram = 5 votes each.

The event generated amazing content on social networks increasing competition between shops from different areas and internal teams through thousands of votes. The final winner was the store from Carnaxide.
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