Transportation, Travel and Entertainment

Brand launch
Got to Go!
Brand launch

The challenge: to create a brand for a round-trip tourist shuttle between the airport and the city portraying convenience, cost-effectiveness and speed. All of this with a “very typical” touch.

The chosen name - Got to Go! - Explores the aspirational side of the traveller who doesn’t want to miss anything, while also identifying the service as the right choice in and of itself. It was also conceived to be international, allowing the brand to grow.

Along with creating the Got to Go! brand and logo, a website for online reservations was developed, together with the shuttle van decorations and personal cards.
Methods used