Transportation, Travel and Entertainment
This campaign was literally about discovering the "about". About what is it that we are celebrating regarding the two decades of life of this client.
We focus on the enormous technological, logistical, environmental sustainability and mobility advantages, all of which are the result of the planning and great effort of an entire team, and we have come to the common denominator that all the advantages of this train "on" the Tagus is based "on" improving the lives of people around it. It was these people, users and new potencial users, that we approached and invited to this commemoration through a diversified multi-channel strategy that encompassed traditional, geographically designed, above-the-line media, a geo-located Spotify campaign that detects the target in real time when it is stopped in traffic, we also joined RFM on World Environment Day for a live trip and through the generation of public interest content related to sustainable mobility, explored channels of various influencers from the south bank to whom this product changed life for the best reasons, and the entire campaign finally culminated in a huge celebration event with all stakeholders and team that made Fertagus a success in the past and, certainly, for the future.