Consumer Goods


Barbie and Hot Wheels
Fastio and Mattel
Barbie and Hot Wheels

The Fastio Water brand joined Mattel for a partnership with a purpose:  to make children hidrate more through a funny and easy-to-drink new packaging.

9 joined Fastio in this project since its origin, searching for the perfect partner that would make this packaging more appealing to the target.

A new line of products was created on top of this strategy, one girls and one for boys, built on top of two of the biggest Mattel famous characters, Barbie and Hot Wheels.

A total of 12 new water bottles were designed with different motivations to encourage children to drink more water.

Methods used