Consumer Goods


Anniversary campaign
Vinagre Cristal
Anniversary campaign

Cristal is the vinegar brand emotionally closer to the Portuguese for their quality, experience and traditional feel. However, over the past few years, many new vinegar brands have begun to appear on the market. In response, the campaign decided to highlight the years of experience and investment in innovation, remaining always fresh! Also aims to revive the emotional relationship that virtually all Portuguese have with the brand, mainly through its jingle that comes from the origin of the brand and is highly recognized.  

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