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Viva mais a cultura
CCB - Centro Cultural de Belém
Viva mais a cultura

Centro Cultural de Belém needed a new identity for its member's card, but also to rethink its offer and its loyalty program. We started with a complete benchmark based on museums from all over the world and suggested changes to the CCB Card. After that, we moved on to the identity. In terms of concept, we were inspired by the arc of emotions, to represent the experience of watching a show at CCB. After that, we found a fresh graphic mechanism based on the concept, that we applied to the necessary materials in the most effective way. We believe we are representing all the emotion of having advantages, offers and shows at Centro Cultural de Belém with this new card.

Methods used
Estratégia
Design