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new institutional image
new institutional image

CAAD challenged us to create a new institutional image that reflected the advantages that this institution brings to its public. One of the most striking characteristics is the fact that it offers two different arbitration services between two distinct parts. Our idea started from this assumption, and was represented by two distinct forms that intersect creating a common area but also a C of CAAD. The lettering also accompanies this concept combining dynamism with institutional rigor.

Methods used