Consumer Goods

Projects

The Neighbourhood War
A Padaria Portuguesa
The Neighbourhood War

A Padaria Portuguesa, a bakery chain with more than 30 stores, every year puts out a social event called Guerra dos Bairros (The Neighbourhood War) that consists in a contest where every client can vote for their store. The primary objective is to unite every client with their neighbourhood store. The most voted store wins a free day of Pão de Deus, the most selled small cake. In this 4th edition, the Guerra dos Bairros had a communication campaign with mupies and radio ads inside de store and made a partnership with one of the best radio stations in the country. The 4th Guerra dos Bairros was the most voted ever and the winner neighbourhood was Lumiar. 

Methods used
Estratégia
Publicidade
Activação